Exterior photo of Lincoln Financial Field, home of the Philadelphia Eagles.

Image Credit: Achim Hepp (CC BY-SA 2.0)

Financial services giant Lincoln Financial Group and the Philadelphia Eagles have extended their naming rights agreement for Lincoln Financial Field. The new agreement has been extended through the 2032 NFL season and is worth a reported $170 million or roughly $12.1 million per season. The extension was announced during a ceremony earlier this week that was held on the playing field at Lincoln Financial Field.

Among the attendees at the ceremony were Jeffrey Lurie (Philadelphia Eagles owner), Dennis Glass (CEO of Lincoln Financial Group), Don Smolenski (Philadelphia Eagles President), Doug Pederson (Philadelphia Eagles head coach), and Philadelphia Mayor Jim Kennedy. The Philadelphia Eagles have called Lincoln Financial Field home since the stadium first opened in August 2003. The original naming rights agreement was signed in 2002 and was set to expire in 2022. The original deal paid the Philadelphia Eagles $139.6M ($6.7M per season) and was one of the longest running naming rights agreements in the National Football League.

Under the new naming rights agreement, Lincoln Financial Group will have a greater branding presence throughout the stadium. This will include the addition of new Lincoln Financial signage outside of and on top of the stadium. Lincoln Financial Group will continue to partner with the Eagles’ community programs including the Eagles Autism Challenge, Eagles Eye Mobile, and Eagles Glasses Lab. Lincoln Financial Group (founded in 1905) is headquartered in Radnor, Pennsylvania and employs roughly 9,000 people. The company sees the naming rights agreement with the Philadelphia Eagles as an opportunity to increase their visibility nationally.

The Philadelphia Eagles have hosted three NFC Championships at Lincoln Financial Field since 2003 and have won two of them. The team will open the 2019 season on September 8 vs. the Washington Redskins.


Related Articles