Exterior photo of Philips Arena in downtown Atlanta, Georgia.

Image Credit: Katie - Flickr (CC BY-SA 2.0)

The Atlanta Hawks will be rolling out fan-friendly concession prices at Philips Arena during the 2018-2019 NBA season. The move will follow a multi-phase renovation of Philips Arena and a successful experiment in the reduction of concession prices at Mercedes-Benz Stadium (Atlanta Falcons). The concession items will be set up as a value menu; Philips Arena will still offer premium concession items as well.

11 select menu items will be slashed in price by an average of 50% and they include the following.

  • Beer - $5
  • Chips - $1
  • Candy - $2
  • Pretzels - $2
  • Bottled Water - $2
  • French Fries - $3
  • Hot Dogs - $3
  • Nachos - $3
  • Soda - $3
  • Pizza - $4
  • Unlimited Popcorn - $4
  • Unlimited Soda - $4

These discounted concession prices will also be available for other events held at Philips Arena such as concerts and conventions. The Masters golf tournament (Augusta, Georgia) were the first to introduce cheaper concession items. Philips Arena will also be increasing the number of points of sale by more than 70%, adding more self-serve stations, beer taps and line designs. As a result, the speed of service for fans will also increase. The Atlanta Hawks will open at Philips Arena on October 15, 2018. 

Atlanta Hawks CEO Steve Koonin acknowledged that the Atlanta Hawks have come to terms with turning a smaller profit margin at the concession stands. However, he later added that more affordable concession items will become a growing trend throughout the NBA and other professional sports leagues. There seems to be optimism that more affordable concession items will have a positive correlation with increased attendance at Philips Arena. Many Major League Baseball stadiums allow baseball fans to bring food into the stadium as long as they're stored in the proper containers.


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