Photo of the construction site of the Inglewood football stadium. Future home of the Los Angeles Rams and Chargers.

Image Credit: Ron Reiring (CC BY 2.0)

SSL's (stadium seat licenses) for the Los Angeles Rams and Los Angeles Chargers are now on sale beginning last week. The new Los Angeles stadium will not open until 2020 but is currently accepting season ticket deposits which will require the purchase of the SSL. Current season ticket holders for the Rams and Chargers will get a first peek at the seating options via renderings at the LA Stadium Premiere Center in Inglewood.

At the moment, only premium seats are available for purchase which will include more than 13,000 seats. The most expensive SSLs are for the “All Access Seats” and will be priced at $100K per ticket for the Los Angeles Rams and $75K per ticket for the Los Angeles Chargers. The all access seats will be located on both sides of the field and at the 50-yard line on the lower level. Perks for the all access seats include the opportunity to purchase Super Bowl tickets (2022), complimentary parking, complimentary food and beverages, and access to club areas. The seat licenses for the all access seats are the second most expensive in the NFL, trailing a similar seating option at AT&T Stadium (Dallas Cowboys).

The other premium seating areas include the “VIP seats” and the “club seats”. The VIP seats will be located between the 30-yard lines and on the first and second levels of the stadium. Seat licenses for the VIP seats will be priced at $80K per ticket for Los Angeles Rams games and $50K per ticket for Los Angeles Chargers games. Perks will include access to the club areas, free parking, food and beverages.

Seat licenses for the club seats will be priced at $15K-$35K per ticket for the Los Angeles Rams and $10-$25K per ticket for the Los Angeles Chargers. Perks for the club seats will include access to the club areas but parking, food and drinks will not be included. For the less desirable seats on the upper level, the seat licenses will be priced at less than $1,000 per seat. Season ticket prices for the non-premium seats will be released in the near future. Premium seating will make up more than a quarter of the stadium’s capacity.

The seat license fees will be repaid to season ticket holders 50 years from now in 2068. They’re seen as an interest-free loan to the team to help pay for the stadium’s construction. The Rams and Chargers are calling them stadium seat licenses as opposed to personal seat licenses or PSLs because personal seat licenses are non-refundable. The Golden State Warriors are offering a similar plan for their fans with the construction of their new arena in downtown San Francisco; the Chase Center. Although getting that money back 50 years from now sounds silly, it at least puts the stadium’s construction costs on the shoulders of those that actually attend the games rather than local taxpayers. Why are the Golden State Warriors, Rams and Chargers the first teams to experiment with this model of seat licensing? Because the state of California is broke and can’t resort to taxpayer dollars to build the new stadiums they desperately need. As a matter of fact, we’d be surprised if the Bay Area is able to build a new stadium for the Oakland Athletics although the team has found a desirable site.


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