Exterior photo of Sports Authority Field at Mile High taken at night. Home of the Denver Broncos.

Image Credit: Heath Alseike (CC BY 2.0)

After sporting goods retailer Sports Authority declared bankruptcy in 2016, the Denver Broncos were left without a corporate sponsor to put their name on the team's home stadium. Instead, the Broncos temporarily changed the venue's name to Mile High Stadium, much to the delight of Denver Broncos fans. 

Entertainment company WME (Williams Morrie Endeavor) | IMG has signed a partnership with the Denver Broncos and will help the team find a new naming rights partner. The Denver Broncos are pursuing a ten year naming rights agreement. WME | IMG will also help the Broncos organization with developing event programming with the hopes of becoming more connected to Denver Broncos fans. The stadium was also previously named Invesco Field at Mile High Stadium before the naming rights deal with Sports Authority was signed into action. 

Mile High Stadium made NFL headlines when Native Roots, a marijuana dispensary company in Colorado, inquired about purchasing the naming rights. A sponsorship agreement with Native Roots would have given the name Mile "High" Stadium a whole new meaning. 


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