Aerial photo of the proposed site for the future home stadium of the Los Angeles Rams and Chargers.

Image Credit: Ken Lund (CC BY-SA 2.0)

The Los Angeles Rams and Los Angeles Chargers will begin playing at their brand new stadium in Inglewood, California in 2019. The stadium is estimated to cost more than $2 billion to construct, making it the most expensive stadium to build in the history of the National Football League. The Los Angeles Rams organization is currently shopping for a naming rights partner for the stadium and league experts expect the deal to also be the most expensive naming rights deals in NFL history.

AT&T Stadium in Arlington, Texas, home of the Dallas Cowboys, currently has the most expensive naming rights agreement in the NFL at roughly $19 million per season. As it turns out, the Rams are also courting AT&T to purchase the naming rights to their future stadium, which will host Super Bowl LV with the possibility of hosting a future NFL Draft and NFL combine as well. Here’s the kicker; the Los Angeles Rams are seeking $30 million per season and a commitment of at least 20 years which would make the deal worth $600 million in total. Insurance giant Metlife currently pays roughly $18 million per season for the naming rights to Metlife Stadium in New Jersey; home of the New York Giants and New York Jets.

AT&T, a telecommunications leader that’s headquartered in Dallas, Texas, also currently owns the naming rights to the AT&T Center, home of the San Antonio Spurs and AT&T Park, home of the San Francisco Giants. A deal with the Los Angeles Rams and Chargers would mark AT&T’s fourth naming rights deal in professional sports; a record. The Inglewood Stadium will sit on a 300-acre site that will include a mixed-use development with bars, restaurants, hotels and retail shops. Rumor has it that the NBA’s Los Angeles Clippers are also exploring the possibility of constructing their own arena adjacent to the football stadium in Inglewood. The Clippers currently share the Staples Center in downtown Los Angeles with the Los Angeles Lakers and the NHL’s Los Angeles Kings.

While the deal may leave some sports fans scratching their heads; AT&T’s entertainment group will be relocating to either Dallas, Texas or El Segundo, California. AT&T is also trying to expand their presence on the West Coast and what better way to do that than by partnering with the National Football League?




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