Photo of the concourse at Raymond James Stadium, home of the Tampa Bay Buccaneers.

Image Credit: Mike Kalasnik (CC BY-SA 2.0)

Effective March 1, 2019, Legends will become the exclusive hospitality partner for the Tampa Bay Buccaneers and Raymond James Stadium. The six-year agreement will allow Legends to develop and oversee the stadium’s general and premium concession offerings for the main level, club level, suites, Hall of Fame level, restaurants, and catering for special events. Legends also plans to enhance the concession items which will provide a higher quality of food and beverages for fans.

The new partnership with Legends will also include the installation of new digital menu boards and a new point of sale system at concession stands. Other changes include an all-inclusive alcohol option for the ticket holders of the Mercedes-Benz Hall of Fame Club and the Ford F-150 Hall of Fame Club. The two clubs previously only included beverages and food in the ticket price.

Legends has already partnered with several professional sports stadiums including the Golden 1 Center (Sacramento Kings), Yankee Stadium (New York Yankees), Angel Stadium of Anaheim (Los Angeles Angels), and Nissan Stadium (Tennessee Titans). Additionally, the company has also partnered with nearly 40 Live Nation venues. Raymond James Stadium’s hospitality was previously overseen by Aramark Sports & Entertainment Services LLC.

The new partnership with Legends follows a series of renovations to Raymond James Stadium and the addition of “Bucs Beach” at the stadium’s south entry plaza. Raymond James Stadium will host Super Bowl LV on February 7, 2021. Several years ago, the stadium also hosted Super Bowl XXXV and Super Bowl XLIII.


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