PrimeSport is great if you and family members are planning on going to a big event like the Super Bowl. We bought one of their packages last year to go to the Men's Final Four to see Kentucky vs. Connecticut and Wisconsin. They have different packages, some of them will include access to the hospitality room, open bar, etc. Our package only included tickets to all three games and it was pricey but worth the experience if you've got the money. It's a unique company, they've definitely got their own niche. Check them out for yourself - especially if you like Nascar.