Image Credit: Kai Schreiber (CC BY-SA 2.0)

The Oakland Athletics have called Oakland-Alameda County Coliseum home since 1968. The stadium will change its name for the fifth time from Oakland-Alameda County Coliseum to RingCentral Coliseum thanks to a naming rights agreement between the Coliseum Authority and RingCentral, a communications network for corporations. Oakland-Alameda County Coliseum was previously known as Network Associates Coliseum, McAfee Coliseum, Overstock.com Coliseum, and O.co Coliseum.

Belmont Communications, the parent company to RingCentral, will pay $1 million per season for three years for the naming rights to the stadium. There is an option for a fourth year included in the agreement. Overstock.com was previously paying $1.45 million per season for the naming rights to the Coliseum but pulled out in 2016 after the Oakland Raiders announced they were moving to Las Vegas, Nevada. The Coliseum’s name change will take place immediately although it will take a few months before RingCentral signage can be added installed throughout the stadium. The naming rights agreement has been a work in progress since December 2018 when representatives from Belmont Communications first toured the stadium.

Additionally, the Oakland Athletics are still pursuing a deal that would allow the organization to build a new stadium at either Howard Terminal, Laney College, or Jack London Square. The Athletics will be able to command a much larger payday via a corporate naming rights agreement once their new ballpark is constructed. The Coliseum Authority will also soon pursue a naming rights agreement for Oracle Arena after the Golden State Warriors move to the Chase Center in San Francisco next year. Across the Bay, the San Francisco Giants recently sold the naming rights to their home stadium to Oracle for $200 million over 20 years. Oracle Park was previously known as AT&T Park.

 

 

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