Exterior photo of the Scottrade Center in St. Louis, Missouri.

Image Credit: IAHilltopper - Flickr (CC BY 2.0)

The Scottrade Center, home of the NHL’s St. Louis Blues, is once again changing it’s name and will be known as the Enterprise Center effective July 1, 2018. Scottrade, a discount brokerage firm, was acquired by TD Ameritrade in 2016 and will not be renewing the naming rights for the hockey arena. As a result, car rental giant Enterprise Holdings swooped in and purchased the naming rights for the next 15 years although the financial terms of the deal were not disclosed to the public.

The Scottrade Center is owned and operated by the city of St. Louis and is one of the older arenas in the National Hockey League. However, a $64M renovation project that will be completed this fall is expected to modernize the arena. The upgrades will include the addition of two new private clubs and theatre-style box seats, updated concourses and concession offerings, new LED lighting inside the arena, and a new scoreboard and sound system. The home and visiting team locker rooms will also be renovated.

The venue was previously known as the Kiel Center (1994-2000), the Savvis Center (2000-2006) and has been known as the Scottrade Center since 2006. Enterprise Holdings is headquartered in Clayton, Missouri (a St. Louis suburb) and also owns and operates Alamo Rent a Car and National Car Rental.


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