Photo Source: Stubhub
April 12, 2012
When browsing various forums and online help services, it became obvious to me that not every sports fan is hip to the online ticket resource Stubhub. I say resource only because Stubhub is not a ticket broker. Founded in 2000 by two former Stanford MBAs, Stubhub is essentially the middle man between the seller and the buyer. It follows the exact same concept as Ebay which is perhaps why they purchased Stubhub in January of 2007.
The ticket sellers consist of either season ticket holders that are unable to attend the event or brokers out to make a profit. The price of the tickets are determined entirely by the owner of the tickets which is the overall appeal of using Stubhub. For every transaction, Stubhub takes a total commission of 25%, a small portion from both the buyer and seller. The commission comes via various surcharges during checkout.
No More Tickets By Mail
Stubhub has become revolutionary in that tickets are able to be purchased the day of the event and printed off at home. Before then, purchasers would often panic with the uncertainty that the tickets would not arrive in time. More specifically when they were shipped with the seemingly unreliable United States Postal Service. The luxury of printing tickets at home isn't free, however. Fans can expect another small fee per ticket tacked on at checkout. Another advantage to this system would be the option to simply reprint the tickets if you were to misplace them at home. Nevertheless, tickets can still be mailed via FedEx to the buyer. If a particular city has a local Stubhub office, fans will also be able to pickup their tickets as a last resort.
When Should I Purchase Tickets? Should I Wait?
Fans are often unsure of when to purchase tickets to their favorite event; most likely when they feel the tickets are out of their price range. My advice would simply be to check Stubhub frequently because the cost of tickets often reflect market price no matter the outlet (Ticketmaster, ScoreBig). Market price is determined primarily by demand.
What If My Tickets Are Fake?
This is likely the most common question asked about Stubhub. The company is perhaps the most reliable on the ticket market aside from Ticketmaster and has formed partnerships with every professional sports league in the United States. Stubhub has implemented a FanProtect Guarantee at which more information can be found here - Stubhub Guarantee. Unfortunately, mistakes do happen and whenever fans are issued invalid or counterfeit tickets, Stubhub will always make it right. Bad fan experiences are bad for business and certainly wouldn't lead to customer loyalty. The company also offers gift certificates and a rewards program as perks.
The ticket market is vastly different than what it once was. Fans can expect new concepts such as paperless ticketing and dynamic pricing models to become more popular in coming years. If you have never used Stubhub, I encourage all sports or concert fans to visit the website, create an account and try it out to form their own opinion.