Minnesota Twins Launch Subscription-based Ticketing Program "Twins Pass"

Photo of a Minnesota Twins fan holding a ticket to a Minnesota Twins game at Target Field.

Image Credit: Gutenfrog/Flickr (CC BY 2.0)

2018 marked the worst season in Target Field history for attendance with fewer than 2 million fans. In effort to increase attendance and boost revenue, the Minnesota Twins have introduced “Twins Pass”, a monthly subscription-based program that will provide fans with tickets for every home game at Target Field that month.

Twins Pass has three tiers or three price points and they come with the following benefits.

$49 per month or $294 per season

A standing-room only ticket for every home game.

$99 per month or $494 per season

An upper level ticket for each home game based on availability.

$149 per month or $894 per season

A lower level ticket for each home game based on availability.

There are two games excluded from the program; Opening Day and Joe Mauer day on June 15, 2019. Perhaps the best feature with the Twins Pass is the ability for friends to request to sit next to each other. As long as multiple seats are available together, the Minnesota Twins will be able to accommodate friends that have this request.

To learn more about Twins Pass or purchase your monthly pass, please visit MLB.com/Twins. The Twins Pass must be purchased online or over the phone, and cannot be purchased at the Target Field box office. Baseball fans must download the MLB Ballpark app on their iPhone or Android device in order to receive tickets for each home game. Seating arrangements are sent to the app two hours before the beginning of each game.

Other professional sports teams have already test-driven subscription-based ticketing programs. The team with the worst subscription-based ticketing program are none other than the NBA’s Golden State Warriors. For $100 per month, fans are able to get inside the arena but aren’t offered a view of the court. Thanks, but no thanks.

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